Screen Time & How Generations Watch VOD

The infographics above reveal in detail how generations watch television today across video-on-demand (VOD) and cable networks with advertisements.

Conclusions: Many use VOD networks to supplement their cable television viewing, and they do not mind advertising if it is useful and means they can watch for free. Younger generations (Z & Millennials) watch the most VOD programming and pay an online- provider such as Amazon, Google Play, iTunes or Netflix. Most people watch VOD programming for convenience. Younger generations value diversity in programming, while older ones value the size of their screens.

Therefore, having your film on VOD programming is one of the best ways to find its audience, as the networks appeal across generations. If you are searching for film aggregators, please check out our host Quiver Digital  for access to distribution on  iTunes, Amazon Video, Netflix and other video on demand platforms.