Indie Film Marketing Part 5: Setting Goals

Welcome back to Indie Film Marketing tips from Quiver! Here is today’s tip:

Set specific goals for your marketing campaigns. If you are running a social media campaign, have a target fan or follower count after it has ended. You can also use each network’s analytics to judge the success of the campaign. If you are running an email campaign, pay attention to open and click-through rates. This is the best way to know if your promotions are effective.

For more social media tips, check out our last marketing post here.